Sales Lead Advertising Analysis Tool

Every organization is different. How many leads come in and how many leads are closed/won/sold from your sales team. 

Enter this number in percentage. If you find your organization has a low closing percentage, look at how quickly your team addresses leads.

This is an average amount of revenue in a year from each customer. 

This number is the number of conversions (purchases) divided by the total number of visitors. 

You want this number to be as high as possible. Industry standards say a good OnSite Conversion percentage is 2-3%. 

The CTR percentage is the number of people who click through an advertisement divided by the number of people who see the ad. 

2% means 2 people click through an ad out of 100.  

This number is expressed by calculating the estimated traffic from your ad platform x your website conversion rate. 

This number is the estimated number of leads x your estimated sales rep closing percentage. 

This is a yearly revenue associated with the following factors: 

Total Closed Leads Estimate x Average account revenue

This is your total estimated revenue divided by your ad spend.